Robotz’n Lightz

Sixteen quadrotors performed in an impressive live light show at the Saatchi & Saatchi New Directors’ Showcase during this year’s Cannes Lions advertising festival. The performance was created by Jonathan Santana & Xander Smith of Saatchi & Saatchi and the quadrotors were provided by KMel Robotics.

The Saatchi & Saatchi New Directors’ Showcase is one of the Cannes Lions Festival’s most popular events for delegates: both for its line-up of films by some of the best new talent around, as well as for the guaranteed theatrics of its opening. Here’s how this year’s showcase played out…
The S&S NDS has a deserved reputation for featuring the directing talents of tomorrow (previous showcases have included the likes of Michel Gondry, Spike Jonze, Danny Kleinman and Jonathan Glazer), but also for its audacious and spectacular introductions. This year lived up to reputation once again, as visitors were invited to ‘Meet Your Creator’, which turned out to be a lightshow performed by a set of flying robots.
The intro was a collaboration between a number of artists, led by Jonathan Santana and Xander Smith at Saatchi & Saatchi London, with production by Juliette Larthe, and creative direction from Marshmallow Laser Feast. The full credits are shown at the bottom of this post.
The New Directors’ Showcase Reel 2012 featured work by 18 directors, and was a mixture of short films, music videos, movie titles, and ads. Below is the list of selected films in full: some will no doubt be familiar, but hopefully there are some surprises in there for everyone too.

Teaser: Meet Your Creator NDS Show
Short Documentary: Meet your Creator/Dazed Digital

Via Creative Review & IEEE Spectrum

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